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Struggling?

The E-commerce world is changing almost by the minute lately. From Merchants having to pause programs because they cannot ship anything, to panic over budgets, commission rates slashed or set to zero.

While this is a very unusual set of circumstances we are all dealing with; there are some bright notes.

  • Some Merchants are stepping up and adding in bonuses
  • There are very profitable sectors with healthy affiliate programs
  • Now is a good time diversify your affiliate earning platforms
  • As a community, we are helping each other
  • Consumers are discovering this shopping from home thing is pretty cool.
  • Oh, and in about 7 months you better have a Baby site in place.. just saying

Commission Junction is making Network Consumer Trends Reports available – These are updated every Wednesday.
https://junction.cj.com/covid-19-network-consumer-trends-report

FMTC has partnered with Trackonomics to give daily updates on commissions changes in Affiliate Networks. You can sign up to subscribe to their email updates here: http://fmtc-7325025.hs-sites.com/affiliate-program-covid-19-updates

Rakuten Center has insights on current commerce and consumer behavior with specific global and category trends. this is updated weekly: https://rakutenadvertising.com/covid19/

Featured

Working from Home, A new reality for some of you :)

I have worked from home for 27 years..so after being thoroughly entertained by posts of those new to working from home I thought I would give you some tips and giggles.

  • The worst thing that can happen during your new office commute is you blow out a slipper in the hallway.
  • Loungewear..is the new uniform. Don’t call them jammies.
  • PC Gaming Headphones with their own mute function are your best friend!
  • Wireless headsets are MUST! especially if you have children. ( the look of shock when your sweet cherubs who are coloring on the wall see you get up from your desk to deal with them is priceless)
  • It is way too easy to just stay in your jammies..for days. Get dressed and prepared for home office work like you would for normal work..just skip the dress shoes and stick to slippers.
  • Team meetings fails on Zoom are a trending search lately. Don’t be one of those examples. Always mute yourself upon entering  ( both from your mic and the button in your conference screen to be safe. )No one wants to hear you arguing with your housemates.
  • Video IS optional place a sticky note over your camera, or disable it when entering a conference. If you are using your phone for conferencing disable the camera in the meeting settings. We really do not need to see video of you in the bathroom…please noooo. ( see Zoom meeting fails search)
  • Multiple Monitors are a must. If you are using a laptop you can add a monitor to your set up with a HDMI cable on most Macs and PC’s..you know that extra TV sitting around ..it works as a monitor too! 
  • Screen sharing meetings are pretty common now. For these make sure you are turning off all other applications so you can get the best frame rates on the video screen shares.
  • If you are the Presenter in a screen share – move any other applications to the opposite screen you are sharing- no one needs to see that private Skype pop into the screen share.
  • Working at home is a complete disruption of your schedule..specifically your eating schedule. Set timers for your breaks and lunch or you will find yourself skipping these and by the time we get back to going in the office you might have snacked yourself into a new
    size.
     
  • Get the best comfy chair you can- your body will thank you. When shopping for that new comfy office chair for home look at the ratings for both weight and hours of use. I love the Serta chairs – they are one of the few brands that have chairs designed for big and tall people.
  • Know your function keys..why you ask?..in case your new furry supervisor walks on your keyboard and suddenly your screen size has changed or you are typing in a different language. ( most common F11 pops you in full screen view  and the toolbar disappears)
  • Hydration is your friend, but it isn’t friendly with laptops and keyboards. Those travel cups are now your desktop coffee cup and all around drink cup. Think sippy cups for adults. I admit I or my furry supervisor cat- Shadow has helped to kill off several expensive mechanical keyboards and two laptops over the years.  

Got something to add?

Shadow, My supervisor
Shadow- supervising

Here are the questions on advertisers’ minds after the DoorDash-Instacart deal

It’s been almost a week since DoorDash officially announced its plans to acquire Instacart — a deal valued at approximately $17 billion.

DoorDash’s takeover of Instacart isn’t expected to wrap until the end of 2027 at the earliest or the first half of 2028 at the latest, but media buyers are already questioning what this could mean for the retail media landscape.

“In the short term, I don’t expect this to meaningfully disrupt the retail media landscape. But longer term, the potential is significant,” said Nik Hengel, vp of analytics at New Engen digital marketing agency.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign

Entertainment-first has spent the year working its way into most conversations about marketing, including a fair few of Digiday’s. SharkNinja’s holiday campaign is the latest example.

Last year’s spot had Kevin Hart moving in next door to David Beckham. This year he’s house-sitting for him and he invites Tom Brady and Aryna Sabalenka over. Things get broken an each star then posted a video denying it was them.

The evidence started leaking on social media over the weekend as grainy security camera footage. In the the full spot, out today, Sabalenka drinks straight from the spout of a Ninja slushie machine. Brady wonders about one of the company’s skincare face masks and treads on a present, while Hart cracks a picture frame with a Shark vacuum. Beckham watches the whole thing on his phone live from his own security cameras.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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