Advertising the AI ad tools
News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative AI to improve their advertising businesses is another story.
News UK, The New York Times and The Wall Street Journal all debuted proprietary AI-based advertising tools this year that aim to more effectively deliver advertisers’ campaigns to the publishers’ audiences, such as by having the AI tools determine which inventory is brand-safe or which audience segments are most suited to a campaign.
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