This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two.
The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer.
The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including paywalled content). In exchange, publishers get attribution for that content surfaced on the AI companies’ chatbot or search platforms, as well as access to technology that publishers can use to build AI-powered products and features.
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