This week’s Media Briefing looks at the role Apple News+ plays in publishers’ audience and revenue ambitions. Execs told Digiday they are seeing continued growth in engagement — and therefore revenue — on the platform, which is a welcome change from the unstable referral traffic ecosystem.
Apple News+ is a “growing” source of audience and revenue
The LA Times pulls AI bias meter, The Wall Street Journal reorganizes tech coverage and more
Apple News+ audiences are ‘growing’
Publishers are feeling quietly optimistic about Apple’s latest efforts to develop its news subscription product.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.