As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying.
To recap: President Donald Trump announced 25% tariffs in February then put them off for a month before re-tabling the issue last week, leading to another postponement for Mexico and Canada. The U.K. and Europe haven’t been granted the same grace and this week’s retaliatory tariffs from the E.U. are, at the time of writing, still set to go into force, pending legislative approval in April, as are Canada’s reciprocal steel, sports equipment and computer tariffs. (Bloomberg has a running tally).
The constant change has left marketers’ and agency execs’ heads spinning.
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