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When Dotdash Meredith made its deal with OpenAI deal last year, it wasn’t only opening its content to ChatGPT. It was also enlisting OpenAI’s large language model to assist its contextual ad product D/Cipher.
“With OpenAI, we now have a tool that allows you to understand language at a much more granular level, and therefore make much more intentional connections between pieces of content when you’re looking for linkages,” Lindsay Van Kirk, svp and group gm of D/Cipher at Dotdash Meredith, said on stage in a live recording of the Digiday Podcast during last week’s Digiday Publishing Summit in Vail, Colorado.
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