Media Buying Briefing: What’s going on with the holding companies in India?

Something is amiss in India, when it comes to the media agency landscape. 

By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM, Interpublic, Omnicom, Publicis, Dentsu and Havas across Mumbai and Delhi.

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Author: Michael Bürgi

Search & Affiliate Marketing Strategist since 1993