This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
- The F-word
- Is the currency changeover over?
- Tariffs and Hollywood, tariffs and TikTok, TikTok and Amazon and more
The F-word
I get that the advertising market is cyclical. But could it not have taken a little longer until the economic uncertainty narrative came back around to cloud the annual upfront negotiations? Alas, here we are.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.