Overview
TransUnion is a world-leading credit reporting brand that has been in operation for over 50 years. They provide both consumers and businesses with credit scores and credit reports in over 30 countries.
To further expand their reach and grow their brand, the company’s marketing team began working with self-service performance marketing platforms. Unfortunately, these partnerships failed to achieve the company’s desired sales objectives. Identifying and maintaining relationships with trusted, quality publishers also proved to be difficult when working with these platforms.
By partnering with MaxBounty, TransUnion was able to streamline operations, reduce fraud risks, and connect with top-tier direct publishers that drove measurable results.
Obstacle
TransUnion had previously identified performance marketing as a viable strategy for reaching new audiences and increasing their subscriber base. However, prior to partnering with MaxBounty, they encountered several challenges that prevented them from achieving important KPIs. These challenges included:
- Difficulty identifying large, legitimate, high-performing publishers in the credit reporting space.
- Poor vetting from the self-service platforms they were using was causing too much of their ad spend to be wasted on low-quality or deceptive traffic.
- Managing multiple publisher relationships on top of compliance and fraud prevention was requiring too much time and resources.
Combined, these challenges were stretching their team too thin and preventing their campaigns from achieving a positive ROI.
Despite the setbacks, TransUnion still believed that performance marketing could be a viable option for expanding their subscriber base. However, they required a platform that could increase their campaign profitability while handling publisher management responsibilities such as compliance. The desire to have these needs met eventually led to them becoming a MaxBounty network partner.
Solution
MaxBounty’s Business Development team immediately began working with TransUnion to design a cost-per-sale campaign aimed at driving new North American subscriptions.
MaxBounty’s Publisher Management Team was then tasked with identifying vetted, top-tier publishers that had prior experience in successfully promoting credit reporting campaigns. These publishers were approved on the TransUnion campaign and subsequently given access to branded creative and campaign links.
This segment of MaxBounty publishers succeeded at promoting TransUnion’s brand to targeted, untapped audiences. The publishers were also able to provide improved lead quality over the performance marketing platforms TransUnion had previously utilized. The high-quality traffic they sent to TransUnion’s website quickly translated into new, sustained credit score and credit report subscribers.
MaxBounty was also able to streamline the management of the campaign, utilizing its proprietary anti-fraud technology to ensure every publisher who was approved remained compliant.
Additionally, MaxBounty’s Advertiser Management Team was able to provide TransUnion with valuable click and conversion data. This was paramount in helping them optimize and eventually scale their campaigns to further increase the number of users subscribing to their service year over year.
Results
TransUnion’s strategic partnership with MaxBounty delivered immediate results for the credit reporting company. This included quickly growing their monthly subscriber base, increasing their ROAS, and saving them both time and marketing budget by handling all publisher management activities. This led to an over 70,000 increase in annual TransUnion subscriptions.
This partnership continues to drive measurable results for TransUnion in 2025, including a:
- +110% year-over-year increase in TransUnion subscribers from 2024 to 2025
- +52% year-over-year increase in monthly lead sources from 2024 to 2025
- +250k in total new subscribers since partnering with MaxBounty
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