1. Are there enough searches in you niche in general to justify your efforts?
2. Is it a Trending item?
3. Is it Seasonal?
4. Does it have steady search volume?
5. How much competition do you have?
Next, a tip for understanding how to analyze traffic potential for your topics.
Traffic Potential Tip:
Focusing on a “long tail search” with 3 or more words in combination to form a phrase, is key to a successful affiliate venture for organic search traffic.
An example of a long tail search term would be:
“how to groom a Golden Retriever?”
or
“how does a body wrap work?”
While the search volumes may be smaller, the difference is you are looking at a searcher that is looking for your content and is much closer to making the buying decision, given the right value proposition.
Create a spreadsheet to store your keywords using Google Sheets/Docs or Excel.
As you use the various tools listed below, weed out the keywords that are obviously not in your market. You will become aware of some search terms with high volume that have alternative meanings. Obviously if you were creating a page about gardening roses, it would do you no good to use a phrase like “Guns and Roses.” Your topic is about the flower, not the rock group Guns and Roses (no matter how much traffic it may be attracting.
Focus on the “related” keyword Topics to your project and record them:
You’ll be wise to segment the keywords into themes or categories. Prioritize the keywords based on how much competition and how much traffic you can expect.
Context is everything when looking at keywords and topics.
TIP:
Focus in on the keywords that have lower competition but higher searchers per month.