If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or care?
That’s the question surrounding “shadow AI” — which refers to the use of AI tools at work that haven’t been formally approved by companies.
The ongoing pressure to work faster, along with the proliferation of easy-to-use generative AI tools, means more editorial staff are using AI to complete tasks. And while using generative AI for minor tasks — like grammar checks, rewriting copy, or testing different headlines — falls into one bucket of offenses, there are other uses which could cause bigger problems down the line, if left unchecked.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
