Category: Affiliate Marketing Tips

The PMA Coupons and Deals Council has released a new whitepaper entitled “Using Coupons from a Consumer Perspective.” The paper covers: Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions. Consumers embrace coupons in…

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In light of the FTC’s recent statement, “Regarding the Endorsement Guides Review,” the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will…

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