Category: Affiliate Marketing Tips

Tyler Romasco, svp of global publisher development, OpenX

It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S. adults.

The most important driver behind this meteoric rise in revenue is biddable CTV, which encompasses non-guaranteed 1-to-1 PMPs, multi-publisher PMPs, curated deals and open market inventory that combines the real-time optimization of digital with the premium, brand-safe experience of traditional TV. 

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It’s been a little over two weeks since The Trade Desk issued its first-ever earnings miss, during which time its stock price dropped by almost 40%. However, at its flagship NYC partner event on Thursday, executives there outlined their priorities for the year ahead. 

Joined on stage by the likes of The New York Times, NBC Universal, Paramount, and Warner Bros.Discovery (among others), the narrative heralded “the rise of the premium internet,” indicating its priorities on Madison Avenue for the year ahead.

In opening remarks, its commercial chief Tim Sims outlined The Trade Desk’s outlook on a new industry paradigm, one that’s free from Google’s influence. This paradigm includes the importance of authenticated audiences and a more efficient supply chain.  

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