Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit the bill.
And it turns out that one of the biggest factors in these evaluations is how easy it is to integrate an LLM into their companies’ tech systems — such as different product suites and content management platforms — according to conversations with three publishing execs. That often means choosing the LLMs owned by companies with which they already have enterprise technology or content licensing agreements.
For example, a spokesperson at one publisher – who asked to remain anonymous — told Digiday their company isn’t experimenting with an array of different LLMs and is primarily using OpenAI’s models. Their company has a content licensing deal with OpenAI that followed a successful project to build a chatbot using OpenAI’s GPT model. The publisher has continued to use GPT for other needs, like productivity tools.
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