Category: Affiliate Marketing Tips

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Of the revenue sources from which publishers make their money, programmatic ads would be counted as one of the more volatile ones. And while programmatic ads have remained a significant source of revenue for publishers throughout 2024, it’s possible that in 2025 they could pull back from their focus on programmatic.

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In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for.

Let’s not be coy: it hasn’t exactly been daisies and roses this year. Publishers had to deal with AI companies freely gobbling up their content, declining (or at least stagnant) referral traffic from search and social platforms, and a chaotic news cycle in a U.S. presidential election year — all while battling growing trends of news avoidance and audience attention shifting away from traditional media.

But it’s not all bad. Here’s what media executives can be grateful for this Thanksgiving:

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