In the News Archives | Affiliate Idea Factory

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic

This week’s Media Briefing looks at the role Apple News+ plays in publishers’ audience and revenue ambitions. Execs told Digiday they are seeing continued growth in engagement — and therefore revenue — on the platform, which is a welcome change from the unstable referral traffic ecosystem.

Apple News+ is a “growing” source of audience and revenue

The LA Times pulls AI bias meter, The Wall Street Journal reorganizes tech coverage and more

Apple News+ audiences are ‘growing’

Publishers are feeling quietly optimistic about Apple’s latest efforts to develop its news subscription product.

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Why biddable CTV is the future and how publishers and media buyers alike benefit

Tyler Romasco, svp of global publisher development, OpenX

It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S. adults.

The most important driver behind this meteoric rise in revenue is biddable CTV, which encompasses non-guaranteed 1-to-1 PMPs, multi-publisher PMPs, curated deals and open market inventory that combines the real-time optimization of digital with the premium, brand-safe experience of traditional TV.

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