Had you never heard of DeepSeek until this week and now can’t stop seeing it everywhere? You’re certainly not the only one.
The Chinese AI chatbot application has skyrocketed to the top of the Apple Store’s most downloaded apps after the company toted its lower build cost and higher performance over American competitors like ChatGPT.
We’ve discussed previously how AI tools can increase your affiliate marketing productivity. You’re now likely wondering if the rapid rise of another platform means it’s worth adding to your arsenal.
DeepSeek might be grabbing all the headlines right now, but how does this new bot on the block measure up to the current most popular AI application in the world in ChatGPT? More specifically, which one is going to be better at completing common affiliate marketing-related tasks?
We thought we’d have them face off head-to-head by providing each with the same five prompts. We’ll then judge the results they provide us on three criteria:
Originality – Which results sounded more original and less like a stock AI response
Thoroughness – How well the results complete the prompted task
Added Value – Any valuable extras one chatbot provides that the other does not
Let’s see which AI model is better at making you a more proficient affiliate marketer.
Prompt 1: Content Creation
Prompt: “Create an outline for a product review of a skin scream that will increase interest in the product.”
Results:
Analysis: Content creation is one of the most common use cases for AI chatbots. It can drastically save time for affiliate marketers who use articles, reviews or other long-form content to promote products or services.
When prompted to write some framework for a skin cream review, both applications provided a helpful, detailed outline.
While we think ChatGPT provided better examples for its points, DeepSeek’s results were more creative and sounded less like AI. The format it used for its feedback was also a little more organized, making it easier to understand the information to then utilize it for content creation.
Winner: DeepSeek for providing points that were less by-the-numbers.
Prompt 2: Ad Headlines
Prompt:
“Write me 10 alluring ad headlines for a car insurance service.”
Results:
Analysis: The headline of an online ad is integral in creating engagement and yet contains such limited characters. Therefore, each word is important to ensure the overall headline entices users to click.
Using an AI tool to help you create a list of good headlines and then picking and choosing pieces of what’s provided to create a great one can be a useful strategy.
We told both applications to provide us with some headlines for a car insurance ad. Interestingly, both relied heavily on hyphens or colons to separate their benefits and call-to-action. Both also elaborated on their approach at the bottom of the suggestions.
Each platform provided similar, quality headlines, but DeepSeek went the extra step by also providing some emojis—an addition that has proven to generate higher engagement in ads when they’re permitted. That gives them the tie breaker in an otherwise even head-to-head.
Winner: DeepSeek for the added bonus of including emoji suggestions.
Prompt 3: Social Media Captions
Prompt: “Create five social media captions for a post promoting market research surveys.”
Results:
Analysis: If you’re a publisher/affiliate marketer who promotes campaigns on social media platforms, you need to write a lot of captions.
AI chatbots can greatly increase your productivity and output in a medium that rewards frequency.
We asked both platforms to create some social media captions to promote some surveys, one of our most profitable verticals at MaxBounty.
The results each provided aren’t quite identical, but they’re pretty close.
Both platforms used urgent, welcoming language and included emojis to help convey their message. It’s nice DeepSeek provided some hashtags, but they come off a little dated in 2025 and aren’t likely to help much with engagement.
One thing ChatGPT did that DeepSeek did not is mention that they can further tweak the headlines. This can be useful if you really like one suggestion particularly and want to see multiple iterations.
Winner: ChatGPT edges out DeepSeek for being slightly more helpful.
Prompt 4: Campaign Research
Prompt:
“Give me a list of 5 Ecommerce products that you predict will be the most popular in 2025.”
Results:
Analysis:
To be successful in affiliate marketing, you have to master the ability to pivot to something new. No single strategy will be profitable forever, so eventually you’ll need to research some new angles, verticals or niches.
We know the prompt above is pretty surface-level, but it’s something you might use as a starting point if you’ve decided you want to promote Ecommerce campaigns.
What’s interesting about the two different results here is that outside of one (VR/AR gear), all the answers are different between the two platforms. This is likely partly due to the objective nature of the prompt, since there’s no way of accurately predicting exactly what Ecommerce products will be most popular in 2025.
The products in both results are indeed popular at the moment, and you could argue this is evidence that sometimes using multiple AI chatbots can be useful in providing additional information. ChatGPT suggested more AI-related products, while DeepSeek focused on more tried-and-true items. However, DeekSeek provided slightly better reasoning in our opinion, and also elaborated on the fact that shifting consumer trends means this is something that’s difficult to predict.
Winner: DeepSeek for being more thorough and adding an accurate caveat about consumerism predictions.
Prompt 5: Translations
Prompt: “Translate the following to Italian: “Your opinion matters! Take our quick survey and help shape the future of [industry/product]. Your feedback could lead to better products and services—plus, you’ll be entered to win [prize]! [Link to survey]””
Results:
Analysis:
Translating copy can be an important task in affiliate marketing if you’re promoting the same campaign to different demographics. Typically, AI models like ChatGPT are better at accurately translating context and idioms than previous applications like Google Translate.
In this example, we took one of the social media captions from earlier and told both platforms to translate it to Italian. The results are nearly identical outside of a couple differences.
Where DeepSeek translated the survey being “quick” to “breve”, ChatGPT translated it to “rapido”. The former is more associated with speed while the latter is more of a neutral word. Therefore, we think ChatGPT did a better job of carrying over the urgency from the original headline. As with a previous prompt, they also added a helpful sentence at the bottom letting us know that it can make further adjustments.
This is obviously just one example and a small sample size, but it’s something to consider when creating copy in different languages as that sense of urgency can be such a difference maker.
Winner: ChatGPT for maintaining the urgent sound of the original headline.
Conclusion
If you were keeping score, DeepSeek technically came out the victor in our head-to-head, outscoring ChatGPT 3-2 in our five categories.
However, we don’t think that’s the biggest takeaway here.
More than anything, this direct comparison showed us that these AI chatbot platforms have more similarities than they do differences.
In all five results, the platform we thought performed better did so marginally. It’s likely you could have an entirely different score after examining the screenshots of our results above, as there is definitely some subjectivity to analyzing these results.
Ultimately, both platforms are great options to use to increase your productivity and efficiency as an affiliate marketer. Based on these results and outside of political or financial reasons, we just don’t see either of these powerful AI models replacing the other anytime soon. Hopefully the same goes with the human race.
The post ChatGPT vs DeepSeek: Which AI Chatbot Delivers Better Results for Affiliate Marketing? appeared first on MaxBounty+.
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