Category: In the News

Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news sites compared to the last election.

The volume of U.S. web traffic to news sites was about 20% less between 2020 and 2024, according to David Carr, editor of insights, news and research at Similarweb.

Traffic to the top 50 news websites (like CNN.com and NBCNews.com) on Election Day 2024 (Nov. 5), however, was 6.8% higher compared to Election Day 2020 (Nov. 3). But traffic to those sites on the day after the 2024 presidential election (Nov. 6) was about 20% less than the day after Joe Biden’s win in 2020.

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It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world.

Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump. The brand safety playbook regarding where an advertiser shows up in media may soon need to be reconsidered as more brands look to avoid backlash in the so-called culture wars. 

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