Category: In the News

In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s how Publicis Groupe CEO Arthur Sadoun described the mood among advertisers as tariffs cast a long shadow over the global economy and subsequently ad spending.

As President Trump administration’s tariffs keep the world guessing, marketers are starting to weigh the consequences: thinner margins, shakier pricing and the return of financial scrutiny across every marketing line item. No one’s pulling out. But no one’s doubled down either. 

“To be clear, our clients are going to wait to see if there is more visibility before starting to invest,” Sadoun said on the group’s quarterly earnings call on Tuesday.

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They say the third time’s the charm. The owner of Possible — the conference, trade show and event that’s hitting its third year — certainly hopes so and has invested millions into its scaled but careful expansion.

Hyve Group, an event and conference specialist that owns ShopTalk, Fintech Meetup and dozens of other events globally — and bought Possible’s owner Beyond Ordinary Events last year for a rumored $40 million — is bringing a signature feature of ShopTalk to Possible: scheduled meetings.

While ShopTalk schedules something on the level of 50,000 such meetings, the scaled down version for Possible is closer to 3,000 according to Mark Shashoua, CEO of Hyve Group. 

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