Holiday shopping is starting earlier, with consumers setting budgets and retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the importance of early campaigns, discounts, free shipping, and buy-now-pay-later options. Find out the best ways to integrate affiliate strategies to capture attention and drive sales and sleigh this holiday shopping season.,Read More
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Media Briefing: European publishers sound off on site traffic struggles
This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.
Overheard at Digiday Publishing Summit Europe
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Overheard at Digiday Publishing Summit Europe
Declining site traffic was the most commonly cited challenge listed by publishers attending the Digiday Publishing Summit Europe, which was held this week in Barcelona, Spain. And it was also a major point of conversation during the first of the event’s two town hall sessions, in which publishers were granted anonymity in exchange for candor.
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