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The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X.
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The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would not endorse a presidential candidate this year. Hundreds of thousands of subscribers reportedly canceled their subscriptions over the decision.
But other publishers, such as the Guardian and The Philadelphia Inquirer, reiterated their endorsements this election cycle and have seen an influx of revenue as a result.
In response to The Washington Post and the LA Times’ announcements, the Guardian’s editor in chief Betsy Reed sent an email to readers on Oct. 25 to recommit the editorial board’s endorsement of Kamala Harris for president.
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