Category: In the News

Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference?

In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in two of the three markets at the heart of the Justice Department’s long-running case against the tech giant’s ad tech business.

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U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, here’s the unfiltered story of how Google boxed out rivals and took over online advertising — straight from the people who were caught in the crossfire.

But for those who were there from the beginning, the story of Google’s rise in ad tech was already written in the margins — long before any courtroom showdown. 

Matt Wasserlauf, now the CEO of Blockboard, remembers it well. 

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