Category: In the News

This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals.

Cash or credits?

The Washington Post + Punchbowl News, The New York Times vs. Perplexity and more

Cash or credits?

Money is the main way publishers are looking to cash in on AI companies’ need for their content. But it’s not the only one.

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YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted among publisher professionals every summer since 2022 show that TikTok’s place in publishers’ video-focused social media strategies is growing stronger, with the potential to possibly surpass YouTube and become the dominant video-focused social media platform for the group in the near future.

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