Category: In the News

This is a developing story and will be updated throughout the day.

Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department.

Judge Leonie Brinkema partially sided with DOJ lawyers ruling Google guilty of violating U.S. antitrust laws by monopolizing the markets for publisher ad servers and ad exchanges, and by illegally tying its ad server to its ad exchange. However, Google was not found guilty of monopolizing the advertiser ad network market.

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This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration.

As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are still being developed and established. For now, marketers are working with a patchwork of solutions, making it harder to buy, transact and deploy at scale. 

Digital publishers and media owners are responding by taking critical steps to collect and organize audience data to meet advertiser demand for new audience insights, prepare for new technology and seize this rare opportunity to build new revenue streams and grow existing ones. The way publishers structure their data today will directly impact their ability to collaborate with advertisers and monetize audience data in the future.

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