Category: In the News

Summer in review

Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers. 

Between Google’s decision to no deprecate third-party cookies after all and AI technology companies waving around big fat checks in exchange for access to publishers’ content, publishers had to reevaluate some priorities and figure out their philosophies on things that are bound to have a longtail impact on their businesses.

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While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.

And according to audience development leads from publishers including Newsweek, The Hill and Wirecutter, those efforts have helped pivot focus to the community-based social media platform. In particular, the launch of new tools like Reddit Pro, advancements to its Ask-Me-Anything product and a refocus of the media business development team have encouraged these publishers’ teams to view Reddit in a new light when it comes to growing referral traffic and building brand awareness on the platform.

But the effectiveness of Reddit in those efforts depends on an ever-evolving equation of knowing when and where to post, maintaining relationships with subreddit moderators, and, ultimately, keeping their brands in subreddit communities’ good graces.

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