Category: In the News

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Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves

Advertising the AI ad tools

News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative AI to improve their advertising businesses is another story. 

News UK, The New York Times and The Wall Street Journal all debuted proprietary AI-based advertising tools this year that aim to more effectively deliver advertisers’ campaigns to the publishers’ audiences, such as by having the AI tools determine which inventory is brand-safe or which audience segments are most suited to a campaign.

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Ensure a successful Q4 with ShareASale’s partner checklists

As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and preparation.

Over the last few years, consumers have started their holiday shopping as early as October and September, and so the Black Friday and Cyber Monday promotions quickly follow suit.

As that trend will likely continue in 2024 amidst an uncertain economy and wavering consumer confidence, use our special checklists to ensure success for your affiliate channel activity.

Q4 checklist for advertisers and agenciesQ4 checklist for publishers

For additional Cyber planning questions, strategy and recommendations, please contact your account representative.

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