‘Pleasantly surprised’ by Prime Day
Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.
According to four publishers, commerce revenue earned from Prime Day-specific coverage was up as much as 99% year over year, while conversion rates were up anywhere from 6-30% compared to 2023. And publishers credit that to a change in content and distribution strategy in response to Google’s recent algorithm changes.
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