Author: Kristina Monllos

The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild and innovative resurges. What’s different now is that creatives have even more threats to their livelihoods — the rise of AI, the rush to follow trends on social, squeezed budgets and now tariffs.

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a senior creative at a creative agency on originality.

This interview has been lightly edited and condensed for clarity. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Despite the carrot and stick tactics deployed by Elon Musk’s X to cajole advertisers back on to its platform, big brands still aren’t buying in.

In the math used by marketers and media buyers to decide whether a social platform is worth their investment, X remains on the wrong side of the abacus.

According to eMarketer, X revenues (including subscription and ad income) will rise to $2.3 billion this year; higher than last year’s $1.9 billion, but still far less than its pre-acquisition income. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More