Author: Sam Bradley

A new addition to the S&P 500 officer class has emerged in recent months: the chief AI officer, a position defined not by control of key budgets or the size of their team, but their expertise in all things generative, agentic and automation.

IPG’s appointment of Yaniv Sarig as its global head of AI commerce last week was merely the latest in a string of C-Suite hires made by major advertisers and agencies.

In the last 12 months, brands like General Motors, Mastercard and ZocDoc have each appointed chief AI officers while agency holding companies like Stagwell, subsidiaries like Golin and indie shops like Luckie & Co. and Horizon Media have done the same. Adtech firms are in on the trend – Zefr hired a CAIO in February 2024 – as are B2B giants like PwC, S&P and Accenture.

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Streaming platform Kick is on a mission to onboard as many creators as possible in 2025. So far, the push appears to be succeeding — but the platform’s edgy reputation represents a challenge as it looks to scale up further.

March 2025 was Kick’s biggest month ever. The platform reached over 317 million hours watched during the month, according to numbers shared by a Kick representative, and achieved its highest-ever average concurrent viewership of 443,559 viewers.

At the moment, Kick boasts over 57 million total users, according to the representative, and is rapidly gaining market share against rival platforms such as Twitch. Although Twitch does not publicly share its total user count, the platform averaged over 2.5 million active users at any given time in 2023, according to a blog post by Twitch CTO Christine Weber. Third-party estimates put Twitch’s monthly user count at roughly 240 million.

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