Author: Tim Peterson

Search & Affiliate Marketing Strategist since 1993

What now for TikTok creators after the latest ban delay, with Alyssa McKay

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Despite the threat of losing her 10 million-plus TikTok followers, McKay typically receives 250 million views per month on Snapchat and has lately been garnering 50 million monthly views on Instagram

With more than 10 million followers on TikTok, Alyssa McKay would appear to have plenty to lose if the ByteDance-owned platform ends up being banned in the U.S. But she’s not all that concerned – and not just because the divest-or-die threat keeps getting delayed.

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How Google is using the cloud to pitch creative AI tools

Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with AI as its way in.

The signs have been piling up over the last 18 months but the clearest signal yet came last week at the annual Google Cloud Next.

In Las Vegas, the giant unveiled an expanded suite of content creation tools: Veo 2 for video, Imagen 3 for images, Lyria for music and the Chirp 3 model for custom voice tech, all designed to turn minimal input into maximum output. Execs did this throughout the event not just by talking about the technical capabilities of the tools but also showcasing how brands and agencies are already adopting them to create and scale multimedia content.

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