Author: Warner Bros. Discovery

This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction.

Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers and more provide consumers with the seamless shopping experiences they crave, tailored to the context of the many other activities they engage in regularly. 

While these shoppable ads permeate search and social media, they’re making waves across streaming and CTV with high-impact creatives and unique experiences, often in the form of interactive ads, QR codes, product carousels and more. 

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The remedies phase of the Google search antitrust trial is forcing Google to contemplate the unthinkable: potentially parting ways with the world’s most popular browser, Chrome.

Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves. Regardless of who buys it — if anyone even does — the browser’s fate will reshape the next era of AI, advertising, and search. (During the Google search antitrust trial, the company is arguing against the Justice Department’s proposal of forced divesture and others remedies, and instead has proposed a separate slate of remedies.)

Here’s the rundown on some of the potential contenders and what witnesses have said about the potential impact of a sell-off.

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