Affiliate performance data on MaxBounty’s RTO Authority campaign
MaxBounty launched its first collection of Owned and Operated campaigns at the beginning of 2023.
The purpose of these campaigns is to offer MaxBounty affiliates improved insight, flexibility and control in specific verticals. We want to be able to work one-on-one with affiliates to tailor to their specific needs and these campaigns give us that luxury.
We identified the Rent to Own space as a vertical where affiliates could benefit from our Owned and Operated model. This led to the creation of our RTO Authority campaign.
RTO Authority gives users access to Rent to Own listings in their area in exchange for submitting their name and email address. MaxBounty affiliates promoting this campaign earn a $1.75 commission each time a user submits this information.
This case study details how MaxBounty affiliates were able to increase their profitability and generate sustained earnings from RTO Authority.
Obstacle
Two intermediate-level MaxBounty affiliates were promoting standard Rent to Own campaigns using social traffic. However, they were discovering that they would quickly encounter two problems that would limit their ability to have long-term success:
They were unable to effectively scale their campaigns due to limited cap
Inconsistent conversions and EPC were making optimization more difficult and profitability harder to achieve
A higher cap was required to give them the opportunity to generate more leads, but to also extend the longevity of their campaign. This would then give them valuable time to further test and optimize to determine the best overall campaign strategy.
To improve their campaign’s profitability, both affiliates also needed to find a way to increase and maintain their earnings-per-click while still achieving a high conversion rate.
Solution
A significant advantage that affiliates gain by promoting MaxBounty’s Owned and Operated campaigns over a traditional alternative is our ability to help them achieve a positive EPC (earnings-per-click).
One of the ways this can be accomplished is by offering them a CPC (cost-per-click) version of the campaign rather than a CPL (cost-per-lead) model. This makes it easier for them to determine the exact traffic cost they need to target to achieve a positive ROI.
The two MaxBounty affiliates were quickly approved on RTO Authority. After it was determined that they were sending quality traffic during their testing phase, they were then migrated to a CPC model.
During this time, we also provided the affiliates with valuable insight on user demographics and locations to further assist them with optimization.
Performance Results
Within one month of promoting RTO Authority, both affiliates were able to achieve their goals of increasing their EPC and overall profitability. In addition, they were able to sustain this success long-term due to MaxBounty’s ability to modify their cap limits.
The following data further illustrates how the affiliates were able to greatly improve their overall performance by switching to the RTO Authority Rent to Own campaign.
Affiliate A Results:
+30% increase in EPC promoting MaxBounty’s RTO Authority campaign over similar campaigns
+25% increase in overall affiliate earnings promoting MaxBounty’s RTO Authority campaign over similar campaigns during same time frame
Affiliate B Results:
+40% increase in EPC promoting MaxBounty’s RTO Authority campaign over similar campaigns
+55% increase in overall affiliate earnings promoting MaxBounty’s RTO Authority campaign over similar campaigns during same time frame
MaxBounty affiliates promoting RTO Authority have earned over $450k in affiliate earnings in total as of September 2024.
You can request to promote RTO Authority right now if you’re already a MaxBounty affiliate. Alternatively, you can sign up to become our affiliate to gain access to our entire collection of Owned and Operated campaigns.
The post Case Study: Affiliates Increase EPC +40% Promoting MaxBounty’s Owned and Operated Rent to Own Campaign appeared first on MaxBounty Blog.