Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted among publisher professionals every summer since 2022 show that TikTok’s place in publishers’ video-focused social media strategies is growing stronger, with the potential to possibly surpass YouTube and become the dominant video-focused social media platform for the group in the near future.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.