This is the first installment of a two-part series on the top ad-supported streaming services. This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad options and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2024 ad budgets and ad placements.
The second installment will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers measure campaign success on the platforms and the challenges they face when placing ads on ad-supported streaming services.
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