Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

It’s been a notable year in many ways — one of which was Google’s decision over the summer to keep third-party cookies in its Chrome browser after all. Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More