Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
The subject can’t be avoided — following years of delays and panicked preparations, Google is keeping third-party cookies in its Chrome browser after all. For publishers, it’s a real case of mixed emotions: frustration about time and money spent on something that was never realized, but also gratitude that they were driven to shore up their first-party data and, by consequence, their businesses as a whole.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.