Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue

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Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter of 2025 — which is consistent with past years. But other revenue sources are gaining in importance as publishers diversify their revenue streams more this year, particularly subscriptions and events.

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Author: Julia Tabisz

Search & Affiliate Marketing Strategist since 1993