Doug McLennan, senior director of product management, Experian
For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place.
But as data strategies have matured, so have buyer expectations. Privacy regulations, signal loss and the need for better targeting are shifting the focus from scale to precision and optionality. Today, data buyers are looking beyond broad audience availability and instead prioritizing data quality, durability and compliance.
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