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This year’s Amazon Prime Day was a boon for many commerce publishers’ affiliate revenue streams.
Take Wirecutter, for instance, which saw order revenue and overall earnings for Prime Day sales increase by “high double-digits” year over year, according to Leilani Han, executive director of commerce at The New York Times’s Wirecutter, on the latest episode of the Digiday Podcast. While Han declined to share exact growth rates or revenue figures, she did say that this surpassed expectations for the two-day shopping event that took place July 11-12.
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