This week’s Media Briefing recaps what publishers had to say behind closed doors during last week’s Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses.
‘The irony of the situation’
Trump Bump 2.0?, the post-election M&A outlook and more
‘The irony of the situation’
In light of this week’s U.S. presidential election, publishers are looking at the likely scenario of advertisers upping their brand safety blockades. Although that’s not to say that the present brand-safety situation facing publishers isn’t already challenging.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.