This week’s Media Briefing looks at three publishers’ retention tactics, which center around early engagement intervention for newly subscribed readers.
Engage early and often
Venture capital funding to publishers slows in Q2
The Washington Post has a new CRO, the San Diego Union-Tribune is sold and more
Engage early and often
Retention starts as soon as a subscriber is acquired is a cliché, but the truism may be as true as ever for publishers’ subscription businesses.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.