Publishers are banking on advertisers adopting their first-party data offerings, but it takes time to get marketers to believe in the power of that data.
Parallel paths to proof
The AP ads AI to its photo licensing platform
ProPublica unionizes, Vice UK preps for a protest strike and more
Parallel paths to proof
Publishers that spent months, if not years, building in-house first-party data offerings have been on a mission to sell advertisers on their targeting tools, trying to convince ad buyers that the publishers’ home-grown data will always outperform a third-party identifier when it comes to ads running across their sites.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.