This week’s Media Briefing looks at how publishers are tackling the Cannes Lions festival this year and why face-to-face meetings with marketers is more critical than ever.
‘The yacht days are over’
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‘The yacht days are over’
The Cannes Lions International Festival of Creativity – more colloquially known as Cannes by marketing and media folk – is kicking off on Monday in Cannes, France. And despite taking place in the picturesque region of the South of France, publishers are staunchly bracing themselves against the lure of falling into a vacation-like mindset during the week-long event.
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