This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads.
Bluesky and Threads are “small potatoes” in terms of their role as traffic referrers.
The Verge’s paywall, BuzzFeed’s debt, Amazon wooing publishers and more.
Bluesky vs. Threads vs. X
Another day, another new social media platform to test.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.