This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots.
Publishers hope chatbots will help retain audiences
Potential outcomes for Vice Media’s sale process
BuzzFeed opens an online retail store, The New York Times’ union reaches a deal
Publishers hope chatbots will be the latest retention tool
As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites.
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