Recent headlines may lead one to think that X is dead.
Last week, The Guardian joined NPR in vowing not to post on the platform anymore, citing the toxicity on Twitter 2.0 and X owner Elon Musk’s political involvement. Meanwhile, X alternative Bluesky received an influx of new users after the U.S. presidential election, with publishers like The Economist, The Week, Politico and Semafor following them there.
But don’t expect The Guardian to be the start of a wave of publishers making splashy announcements about their decision to abandon X for good. (Notably, NPR and The Guardian have not deleted their accounts on the platform, meaning there is a future where they could return.)
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