‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups

Brands are increasingly feeling the impact of President Trump’s tariffs — particularly those sourcing from China, where U.S. tariffs have climbed to 145%, with more changes on the horizon.

One such brand is Bogg Bag, the brightly colored, Croc-inspired tote bag that was riding a wave of virality last year. Kimberly Vaccarella, CEO and founder of Bogg Bag, is no stranger to economic headwinds, having launched her business amidst the 2008 financial crisis, managed tariffs during the first Trump administration and navigated a supply chain crisis during the Covid-19 pandemic.

Trump’s current tariffs, however, are new. The start and stop nature of the tariffs has made for uncertainty, leaving brands like Bogg Bag, well, uncertain of how to best brace for impact. In response, Vaccarella is considering expanding Bogg Bag’s supply chain out of China to set up a factory in Vietnam. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

How data collaboration is forging scalable new revenue streams for hybrid business models

Max Carranza, vp, technology and data partners, LiveRamp

Partnerships have long been a growth engine for brands. For decades, companies have used co-branding to grow their customer base, foster loyalty and reduce marketing costs. Yet now, retailers are becoming publishers, brands are evolving into data providers and companies like Disney are seemingly everything all at once. This shift marks the most significant transformation in partner-driven insights since Google and Facebook first demonstrated the revenue-generating power of data.

Instacart, for example, built a highly profitable ads business to boost revenue. Ticketmaster and Live Nation merged to combine ticketing, concerts, sponsorships and advertising into a data-rich powerhouse. Fandango leveraged its exclusive moviegoer data to provide insights that major studios can’t access alone. Each company has developed a hybrid business model that leverages the collaboration of first-party data to create unique value for partners and drive market stickiness for itself.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More