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This week’s Media Briefing looks at why publishers are disappointed by Apple News advertising revenue, considering how happy they are with the eyeballs their content is reaching on the platform.

• Publishers aren’t happy with the amount of Apple News ad revenue they’re getting, compared to the engagement they’re seeing on the platform and Apple’s recent push to sell more ad inventory. 
• Bloomberg’s AI experiments need corrections, court dismisses some of The New York Times’ claims in OpenAI lawsuit, and more.

Apple News ads woes

Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory. 

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Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns.

It’s the latest installment in marketing’s tug of war between precise targeting and broad reach — and an indirect consequence of third-party cookie deprecation.

“It’s not an either-or scenario. There’s no favorite child,” said Kumar Amrendra, head of digital marketing at U.K.-based pay-TV broadcaster Sky.

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