Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks

Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution. 

The latest example, Digiday has learned, comes from Brandtech Group’s Pencil unit, which is charged with offering AI-driven creative marketing solutions for a number of clients. Pencil is collaborating with Google to integrate the latter’s AI-based video generation model, Veo 2, into its offering. 

The integration accesses Google’s AI models, such as Gemini for text generation, Imagen 3 for image creation and Google Cloud’s ABCD framework for asset analysis into a single interface. The aim is to enable marketers to generate and deploy high-quality, AI-driven content with efficiency and scale.

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Potential buyers are probing Yahoo’s ad tech assets  

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. 

Yahoo officially turned 30 last month, and in its trailblazing pomp of the ’90s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners and leadership teams have had different ideas on monetizing its assets. 

Under its current ownership, Apollo Global Management – the private equity giant that took over Yahoo in 2021 – this could include a future without ad tech assets, with suitors inquiring about its DSP in recent weeks. 

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