It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, and publishers still know very little about how it’s impacting their referral traffic.
Last week Google introduced AI Mode, an experimental feature for search, which lets users ask follow-up questions without leaving the page, as part of an overall AI Overviews update, which will now be powered by its Gemini 2.0 AI model.
AI Overviews, which provides generated summaries of information from multiple sources to answer a user’s search query, will also be available to more people, including teens and users not signed into Google accounts. AI Mode, which resembles the same kind of experience provided by Perplexity or ChatGPT Search, is only being made available to Google AI One Premium subscribers.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.