LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post more on the platform, and publishers are meeting that demand with little additional effort, in part by clipping videos taken at their conferences and other events.
According to Adam Banicki, Fortune’s head of video. Fortune has signed three brand deals for the Wire program, which launched last summer and lets publishers sell 3- to 15-second-long pre-roll ads on their editorial videos. Both the publisher and LinkedIn can sell that inventory.
Videos from live events in particular have been part of those deals, including one to two minute clips from Fortune’s conferences. A fourth campaign is being developed to go live later this quarter, and will include both video series and video clips from events, he said.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.