Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements.
Scope3 CEO Brian O’Kelley — widely regarded as a godfather in the space — and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech.
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Execs at Scope3 hope its “agentic advertising platform” will use AI to streamline the industry supply chain and address inefficiencies in the digital media buying space, such as brand safety concerns,
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